Often you will choose the format of the institution after you find a suitable location for the restaurant. With this approach, you can focus on the target audience who will visit your institution. For example, if it will be a place near the office centers, then it makes sense to think about the institution with low prices and a wide variety of dishes so that the office workers could have lunch every day at your place. From the target audience depends on the subsequent promotion of your business. Let’s understand in more detail, what is the best restaurant to open, and what types of such institutions there are.
We will classify according to several parameters.
According to the format of work. It can be: cafe restaurant or bar restaurant, and it can also be a variation of fast food and restaurant or institution of the expensive segment. It is important to clearly choose the concept of work, because of its choice will depend on the cost of opening a business that you will calculate the business plan for the restaurant.
Type of cuisine. This is the second step. Here the choice is wide, and it is the choice of the menu type of cuisine can set you apart from your competitors. The most popular are: Russian, Ukrainian, Georgian, Italian, Japanese or French cuisine. There are entrepreneurs who look toward more exotic cuisine, such as cooking exclusively from seafood or vegan restaurants. But by choosing a narrow niche, you significantly reduce the number of target audience that will visit your restaurant.
The number of guests accepted. Usually, beginners open restaurants to the number of 50 guests, and the most popular format is the institutions up to 30 guests, because under such a number of visitors to find a room easier.
Price segment. Here you have to decide on the price tag of dishes in your institution. There is a rule: the closer the restaurant is to the center and the better it is repaired, the higher the price tag is. There are exceptions, and on the outskirts can be a fashionable restaurant, for example, with a beautiful view of the lake or river.
